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AI Strategy

AI Strategy

The AI Work You Don't See.

The AI Work You Don't See.

Social media shows one version of AI. The serious professional work is happening somewhere the feed doesn't reach.

Social media shows one version of AI. The serious professional work is happening somewhere the feed doesn't reach.

Date:

Author:

Hector Rodriguez

001

The Feed

On social media we see a lot of AI talk and debate. Most of what surfaces is amateurs, passersby, or people using it for fun to make quick content.

002

The Work

Behind the scenes there are professionals and organisations using AI thoughtfully, pushing on it and thinking through the role of the technology in professional creative spaces. You won't hear much about that work on LinkedIn or X.

003

What I Can Speak To

Netflix has their reasons for sharing this, so I can't speak for what's real and what isn't there. I can speak for my own experience. There is a lot being done behind the scenes that makes creative and financial sense.

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© 2025

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(Frequently Asked Questions)

WHO IS ACTUALLY DOING THE WORK; Human or AI?

WHO OWNS THE WORK, AND HOW DO YOU HANDLE IP?

CAN YOU WORK INSIDE OUR TEAM AND ON OUR existing STACK?

WHAT HAPPENS TO CUSTOM workflows and TOOLING WHEN THE PROJECT ENDS?

DO WE HAVE TO COMMIT TO A FULL PROGRAMME?

(02)

(Frequently Asked Questions)

WHO IS ACTUALLY DOING THE WORK; Human or AI?

WHO OWNS THE WORK, AND HOW DO YOU HANDLE IP?

CAN YOU WORK INSIDE OUR TEAM AND ON OUR existing STACK?

WHAT HAPPENS TO CUSTOM workflows and TOOLING WHEN THE PROJECT ENDS?

DO WE HAVE TO COMMIT TO A FULL PROGRAMME?

(02)

(Frequently Asked Questions)

WHO IS ACTUALLY DOING THE WORK; Human or AI?

WHO OWNS THE WORK, AND HOW DO YOU HANDLE IP?

CAN YOU WORK INSIDE OUR TEAM AND ON OUR existing STACK?

WHAT HAPPENS TO CUSTOM workflows and TOOLING WHEN THE PROJECT ENDS?

DO WE HAVE TO COMMIT TO A FULL PROGRAMME?