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AI Implementation

AI Implementation

Trust + AI vs People.

Trust + AI vs People.

A stay at a hotel that runs on AI, and what it showed about integration. The useful parts, and the parts we walked away from.

A stay at a hotel that runs on AI, and what it showed about integration. The useful parts, and the parts we walked away from.

Date:

Author:

Hector Rodriguez

001

The Stay

I stayed at Otonomous recently, a hotel that leans on tech, AI and otherwise, to streamline the guest experience. It was relevant to the creative work we do, so I paid attention to what held up and what didn't.

002

What Worked

Some of it was genuinely helpful. Everything about the stay sat in one app. Details, info, maps, amenities, keys. That part earned its place.

003

What Didn't

Other parts, like the moment in this clip, were far from helpful. After hearing it try to be fancy, we walked away and asked a human I could trust for a quick answer on where the gym was.

Most of the challenge in AI integration is understanding where it genuinely helps and where it doesn't.

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© 2025

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(Frequently Asked Questions)

WHO IS ACTUALLY DOING THE WORK; Human or AI?

WHO OWNS THE WORK, AND HOW DO YOU HANDLE IP?

CAN YOU WORK INSIDE OUR TEAM AND ON OUR existing STACK?

WHAT HAPPENS TO CUSTOM workflows and TOOLING WHEN THE PROJECT ENDS?

DO WE HAVE TO COMMIT TO A FULL PROGRAMME?

(02)

(Frequently Asked Questions)

WHO IS ACTUALLY DOING THE WORK; Human or AI?

WHO OWNS THE WORK, AND HOW DO YOU HANDLE IP?

CAN YOU WORK INSIDE OUR TEAM AND ON OUR existing STACK?

WHAT HAPPENS TO CUSTOM workflows and TOOLING WHEN THE PROJECT ENDS?

DO WE HAVE TO COMMIT TO A FULL PROGRAMME?

(02)

(Frequently Asked Questions)

WHO IS ACTUALLY DOING THE WORK; Human or AI?

WHO OWNS THE WORK, AND HOW DO YOU HANDLE IP?

CAN YOU WORK INSIDE OUR TEAM AND ON OUR existing STACK?

WHAT HAPPENS TO CUSTOM workflows and TOOLING WHEN THE PROJECT ENDS?

DO WE HAVE TO COMMIT TO A FULL PROGRAMME?